How do different media channels build brands?
- What is the best role for digital channels?
- How can media channels best be combined to drive media synergies?
- Which media formats are viewed most positively and why?
- How can brands achieve engagement in a skippable world?
This will be achieved through a mixture of presentation content, interactive exercises and workshop discussions.
Insights will be drawn from Kantar Millward Brown’s global digital & media effectiveness databases, and enhanced with a series of real examples.