Dirk Henke is Managing Director Eastern Europe & MEA at Criteo since October 2012. Before, he has been based in Criteo’s headquarter in Paris, having been responsible as Vice President Business Development for the publisher business of Criteo in whole Europe as well as for the development of new markets focusing Asia. Before joining Criteo, Dirk Henke has been Head of Publisher Network at Microsoft Advertising. Another station in his career was Yahoo! There, he led the Publisher New Business at Yahoo! Germany and established Yahoo! Search Marketing in South-East Asia.