Duncan has over 20 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown. He is currently responsible for growing the company’s media & digital effectiveness business and is based in Frankfurt, Germany.
Duncan has been fascinated by digital marketing since he managed the UK’s first ever test of online advertising impact for the (then) Electronic Telegraph in 1997. He has authored many digital research papers, including award-winning studies on video creativity, multiscreen marketing, mobile marketing receptivity and how digital share builds brands. A paper on how pre-test research can predict in-market success for viral videos was published in the International Journal of Advertising in 2010. His most recent study has been an exploration of attitudes to advertising among Generation Z. Duncan has appeared on conference platforms around the world including Cannes Lions, WARC, ESOMAR, ARF, IAB, MMA and ad:tech. He is a member of the IAB Europe’s Brand Advertising Committee.
He holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM’s postgraduate diploma in marketing. Outside work he enjoys spending time with his two young sons and following his home town team, Norwich City F.C.