Imaad has been the Marketing Director at WARC for the past four years. WARC is an online knowledge and information service offering best practice, evidence and insights on advertising effectiveness from the world’s leading brands. During his time at WARC, Imaad has helped to grow awareness of the service and use amongst its core audiences – advertising and media agencies, brand owners, and media owners – through a variety of content, data and digital strategies. The service currently has over 25,000 users from more than 1200 companies from around the world. Prior to WARC, Imaad’s experience was predominantly in the events sector, leading marketing teams at IQPC, Emap and i2i Events Group across a range of sectors – chiefly Retail, Defence and Oil & Gas. He holds a BA Honours degree in Classics from Oxford University.