Martin Wild has been Chief Digital Officer (CDO) of MediaMarktSaturn Retail Group since May 2014. One of the pioneers of digital retail, at the age of 18 he founded the online electronics store Home of Hardware (hoh.de) in 1997, selling it a decade later to Premiere (now Sky Germany). He has been on the management of MediaMarktSaturn since 2011. As Vice President Multichannel, he handled the launch of saturn.de, his subsequent positions including CEO of redcoon. In his role as CDO, Martin Wild now heads the digital strategy and transformation of the entire MediaMarktSaturn Retail Group. Whenever robots make deliveries, customers explore products through virtual reality, or the group is enriched by innovative start-ups nurtured at the SPACELAB tech accelerator, Martin Wild and his team are usually responsible.