Digital marketing expert, entrepreneur and speaker with 13 years of experience in all aspects of digital communications. Broad and deep experience in digital advertising, marketing technology, mobile marketing, social media, and performance-based advertising. Founded and ran a successful software company which provided mobile, social and web-based digital marketing and advertising solutions to leading brands and advertising agencies in Israel and Europe. Developed and launched an innovative customer loyalty platform. Lecturer on mobile marketing and social media for the Israeli Marketing Association.