Pelin Thorogood is a martech strategist and analytics expert who has made a career out of being in the forefront of emerging technologies and trends. Currently, she is the Chief Strategy Officer at Ensighten, the global leader in enterprise tag management and marketing data solutions. Previously she was the President and CEO of Anametrix, the award-winning marketing analytics platform (acquired by Ensighten). Her career as a technology executive also includes serving as CMO of WebSideStory, the pioneer in web analytics (acquired by Omniture/Adobe), and extending Peregrine Systems’ enterprise software business (acquired by HP) into web-based applications. She was named one of the “20 Women to Watch” in sales lead management in 2011 and 2012. Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.