Tolga Akçura is a marketing professor and co-founder of eBrandValue, a high-tech big-data company that got funded by Y-Combinator, Mountain View, CA, USA. Previously, Akçura was a professor at Purdue University and Carnegie Mellon University and has published many articles in prestigious (Financial Times Top 50) journals such asMarketing Science, Management Science,and Journal of Management Information Systems. Akçura was an expat working for Procter & Gamble (UK, Europe/Brussels) for five years after graduating from Boğaziçi University Industrial Engineering in 1990. He holds an MBA (1998) and a PhD in Marketing (2000) from Carnegie Mellon University. He is married with two kids.