Born in the historical capital Bursa in 1979, Yüce Zerey completed his pre-college studies at Bursa High School which he describes as ¨my best years in education¨ and moved on to earn his degree in Economics from both London School of Economics and Bilgi University, Istanbul. After earning his masters from Marmara University in Economics and an MBA from Bilgi University Yüce started lecturing at the MBA program at Bilgi and also started pursuing a professional career.
Yüce started his career in marketing at Ülker, one of the biggest FMCGs in Turkey, best known for its acquisition of the world famous chocolatier Godiva. Forecasting the digital switch in marketing and communications Yüce took on a new challenge at Turkish Airlines as the Head of Digital Marketing, Brand and Sales. After years of several successful product launches and campaigns Yüce took the responsibility of Integrated Content Group Manager, Turkey & Central Asia & Caucasus at The Coca-Cola Company
When not teaching at Bilgi University executive programs Yüce is preparing presentations, giving speeches at leading industry events or writing columns at CNN Turk and Radikal newspaper. Yüce is also the author of The Profesyonel, an entertaining read about fictional personas wavering between the modern work-life balance and subliminal challenges.